<p style="text-align: center;">As a professional photographer with over three decades of experience, I've learned one crucial truth: the power of a photograph goes far beyond the image itself. When we talk about branding sessions, this truth becomes even more essential. <br><br>A professional photographer brings more to the table than just a camera and gear. We bring a wealth of experience, a keen eye for detail, and an innate ability to create images that not only look great but also tell a compelling story. But perhaps most importantly, we bring a sense of calm and comfort that can help you feel at ease during the shoot.<br><br>Branding sessions are all about capturing the essence of you and your brand. This is not just about snapping beautiful photos but about telling a story. Your story. A professional photographer understands this and knows how to bring it to life through imagery. We know how to highlight your strengths, showcase your individuality, and make your brand stand out. <br><br>But our role is not just behind the lens. We also understand the importance of making you feel comfortable and at ease during the shoot. We know that the best photos are the ones where you feel relaxed and natural, not stiff and posed. That's why we work hard to create a relaxed and fun atmosphere during our shoots, one where you can be yourself and let your true personality shine.<br><br>Every branding session is more than just a photo shoot&mdash;it's a chance to celebrate who you are and what you've achieved. Whether you're launching a new product, stepping into a new role, or simply looking to refresh your brand's image, I'm here to help you capture this moment in time. And I consider it an honor and a privilege to be part of your journey. <br><br>Remember, when it comes to branding, your images are often the first impression people have of you and your brand. Make it count. Invest in a professional photographer. Not just for the high-quality images they deliver, but for the experience they create and the story they help you tell.</p>

The Importance of a Branding Session

<p style="text-align: center;">I am more than thrilled to guide you on how to prepare for a women empowerment portrait session. Having spent over three decades in portrait photography, I have dedicated myself to creating powerful and personalized images. Women empowerment photography is about more than just taking beautiful pictures. It's about celebrating your strength, your story, and your individuality.</p>
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<p style="text-align: center;">Let's explore some key points to ensure your photo shoot is not just successful, but also a truly enjoyable experience.</p>
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<p style="text-align: center;">Choosing the right outfit plays a significant role in boosting your confidence and enhancing your look in front of the camera. My advice is to choose an outfit that makes you feel comfortable and confident, but also reflects your personality. You might want to consider bright and bold colors, as they typically portray strength and confidence. However, feel free to express yourself in softer tones if that's more your style. Just remember, the main goal is to highlight the real you.</p>
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<p style="text-align: center;">Next, selecting a location is equally crucial. The environment should resonate with your story and the message you want to convey. It might be a place that holds meaningful memories or a spot that you find aesthetically pleasing. Remember, the location should not overshadow you but rather complement your presence.</p>
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<p style="text-align: center;">When it comes to posing, remember this is all about expressing yourself authentically. So don't worry about looking 'perfect' or mimicking poses you've seen in magazines. The best poses are those that come naturally and reflect who you are. That being said, I'm here to provide guidance and make sure you look your absolute best in each shot.</p>
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<p style="text-align: center;">In conclusion, preparing for a women empowerment portrait session is all about being true to yourself, choosing what makes you feel empowered, and enjoying the process. Whether you're a high school senior, a woman regaining her confidence, or a business owner ready to elevate her brand, I'm honored to be part of your journey. Remember, every portrait session is more than just photos&mdash;it's about celebrating who you are, right now, with the people who love you most.</p>

How to Prepare for a Memorable Women Empowerment Portrait Session

<p style="text-align: center;">As the end of high school nears, one of the most anticipated moments is the senior portrait photo shoot. This is a significant rite of passage and a cherished keepsake for both the student and their families. Therefore, it's crucial to capture this moment in the best way possible which is where the importance of hiring a professional photographer comes in.</p>
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<p style="text-align: center;">Firstly, the quality of the pictures taken by a professional photographer is incomparable. They have the necessary equipment, technical skills, and artistic eye to ensure that the photos are not just good, but exceptional. They know how to use lighting, angles, and backgrounds to best accentuate the subject's features and personality. This means you'll get photos that truly capture the essence of the senior, something a casual snapshot simply can't achieve.</p>
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<p style="text-align: center;">Secondly, a professional photographer brings an element of calmness and control to the photo shoot. They are experienced in dealing with a variety of people and can easily put the subject at ease. This is particularly important for high school seniors who may be nervous about their photo shoot. A relaxed subject will result in more natural and authentic photos.</p>
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<p style="text-align: center;">Moreover, the professional photographer will guide the senior on how to pose, where to look, and what to do with their hands and legs. This guidance is critical as it can make the difference between a stiff, awkward photo and one that looks relaxed and natural.</p>
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<p style="text-align: center;">Lastly, when you hire a professional, you're also purchasing their post-production skills. They can expertly edit the photos to remove any blemishes, adjust lighting, and enhance colors to create the perfect final product.</p>
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<p style="text-align: center;">In conclusion, while it may be tempting to save money by having a friend or family member take the senior portraits, the benefits of hiring a professional photographer far outweigh the cost. The quality, expertise, and peace of mind they bring to the table result in senior portraits that you'll cherish for a lifetime.</p>

The Importance of Hiring a Professional Photographer for Senior Portraits

I feel that I can still feel young and beautiful over 50.  Shelly was simply amazing!!! She completely understood what I wanted with my portraits and made me feel comfortable and showed my best self while not making me look fake. I felt extremely proud and beautiful after this extraordinary experience that continues on while looking back at these photos.

Lisa G

The experience was wonderful every step of the way.  I love that Shelly really took time to get to know me.  So when we had the photo shoot, the hair...makeup...clothes....they were all an expression and enhancement of the real me.  I like how to continually asked for my input and ideas.   Somehow Shelly was able to capture what I'd been working so hard on the last few years...self-acceptance and confidence, peace and joy.  It was great validation that I'm on the right track.

Karen K

I enjoyed working with Shelly, her eye for accessories and what would look good is fantastic.  I felt completely comfortable and like I had known her for a long time.  I left feeling like I had gained a new friend who wanted the best for me. 
I was blown away how good Shelly made me look.  She saw me differently then I see myself and it came through in the final photos.  I'm proud to display them. I see myself as a vibrant older woman.

Linda S

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40 Over 40 Portrait Experience

Full Branding Session

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Study Hall

<p>The perfect way to honor all that mom has done and celebrate the fabulous woman she's become!</p><p><br></p>

Mothers and The Ones They Love

<p>A Fairy-Tale Experience for Little Girls!</p>

Secret Garden Session

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All You Need (Website + Booking System) Plan

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<p style="text-align: center; line-height: 2;"><span style="font-size: 24px;"><strong>As one of my 2025 MOMS, you or your mom will receive:</strong></span><br><br><span style="font-size: 18px;"><strong>DESIGN CONSULTATION:</strong>&nbsp;</span></p>
<p style="text-align: center; line-height: 2;"><span style="font-size: 18px;">To discuss how YOU want to be photographed and to plan the wardrobe &amp; styling.</span><br><br><span style="font-size: 18px;"><strong>PROFESSIONAL HAIR &amp; MAKEUP:</strong></span></p>
<p style="text-align: center; line-height: 2;"><span style="font-size: 18px;"> A pampering session with makeup artistry and hairstyling so you look your best.</span><br><br><span style="font-size: 18px;"><strong>FULL ACCESS TO OUR DREAM COUTURE COLLECTION:</strong></span></p>
<p style="text-align: center; line-height: 2;"><span style="font-size: 18px;"> Enjoy gorgeous designer pieces in our studio wardrobe during your shoot.</span></p>
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<p style="text-align: center; line-height: 2;"><span style="font-size: 18px;"><strong>30-MINUTE PHOTO SESSION</strong></span></p>
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<p style="text-align: center; line-height: 2;"><span style="font-size: 18px;"><strong>ORDERING SESSION:</strong></span></p>
<p style="text-align: center; line-height: 2;"><span style="font-size: 18px;">Where you see your images at the studio &amp; select your complementary mounted art prints and place any additional portrait or product orders.</span><br><br><span style="font-size: 18px;"><strong>PORTRAITs OF YOUR CHOICE</strong></span></p>
<p style="text-align: center; line-height: 2;"><span style="font-size: 18px;">You will receive 2 - 8x10 matted fine art prints (value $195 each). Additional photographs and products are available for purchase.</span></p>
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<h1 style="text-align: center;">GIVE MOM (OR YOURSELF) THE GIFT OF A LIFETIME ~ SESSIONS ARE LIMITED</h1>
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<p style="text-align: center;"><span style="font-size: 18px;">Let&rsquo;s have a quick chat about including your Mom (or both of you!) in the&nbsp;MOTHER'S MAY PROMOTION!</span></p>
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<h1 style="text-align: center;">GORGEOUS PRODUCTS TO DISPLAY&nbsp;&amp; SHOW OFF YOUR NEW PORTRAITS!</h1>

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<h2 style="text-align: center;">THE REVEAL BOX</h2>
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<p>Picture your beautiful memories printed and displayed every day. Walk past on the stairs, viewed by your bedside, enjoyed in your home. The Reveal Box is a luxurious living frame that allows you to switch out the highlighted image whenever you want.</p>
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<h2>FINE ART PRINTS</h2>
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<p>We strive to create images for you with the utmost heirloom quality. Each photograph is a work of art, printed on on fine art media. When cared for properly, these genuine archival grade papers with premium quality ink are meant to last 200 years.</p>
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<h2>WALL ART</h2>
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<p style="text-align: center;">Having your gorgeous original art portraits displayed in your home is a fine art treasure. Whether your style is contemporary, modern or romantic, we can help you create unique and stylish decor ~ featuring YOU ~ for your walls to enjoy forever.</p>
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<h1 style="text-align: center;">&nbsp;TAKE A LOOK AT EVERYTHING INCLUDED IN "MOTHER'S MAY" OFFER</h1>
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<h2 style="text-align: center;">Shelly Johnson Boutique Photography</h2>
<p style="text-align: center;">Serving the Fox Cities and Surrounding Areas</p>
<p style="text-align: center;">920-528-5520</p>

Mothers & The Ones They Love

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<h2 style="text-align: center;"><span style="color: rgb(227, 132, 179);">A Fairy-Tale Experience for Little Girls</span></h2>
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<h1 style="text-align: center;"><span style="color: rgb(227, 132, 179);">WHAT DOES THIS&nbsp;INCLUDE?</span></h1>
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<p style="text-align: center;">As one of my Princesses, you will receive:</p>
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<p style="text-align: center;"><strong>&bull; 45 Min PHOTO SESSION </strong></p>
<p style="text-align: center;"><br><strong>&bull; DESIGN CONSULTATION: </strong>Prior to you session we will get together to discuss the style of wardrobe your little girl would like to be photographed in. Is a glittery dress and crown more up her alley? A poofy dress and magic wand? How would your little princess like her hair and makeup?</p>
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<p style="text-align: center;"><strong>&bull; USE OF MY FAIRY PRINCESS WARDROBE: </strong>During this exciting experience, you'll get to choose TWO DIFFERENT OUTFITS from my rack of Fairy Princess dresses. Sizes range from 2T to size 12 girls. Crowns and flower headpieces are also available for use.</p>
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<p style="text-align: center;"><strong>&bull; PROFESSIONAL HAIR &amp; MAKEUP STYLING: </strong>On the day of the session, your little girl will be transformed into a beautiful fairy princess that will leave her feeling pampered and confident. Curly hair, or straight? Glittery lip gloss or pink eyeshadow?</p>
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<p style="text-align: center;"><strong>&bull; REVEAL AND ORDERING SESSION - </strong>Scheduled approximately 1 week after you session. This is where you see your fully edited images and have the opportunity to select and purchase your favorites.</p>
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<p style="text-align: center;"><strong>&bull; PORTRAIT OF YOUR CHOICE:&nbsp;</strong>You will receive ONE complimentary 11x14 fine art matted portrait (a $225 value). Additional photographs and products available for purchase at your Reveal and Ordering Session.</p>
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<h1 style="text-align: center;"><strong>LET'S GET READY FOR YOUR PORTRAIT SESSION.</strong></h1>
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<h2 style="text-align: center;">Here is A Prep Guide To Get You Ready</h2>
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Prep Guide

Capturing Life's Moments, One Click at a Time.

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You will find the about page from my existing website between the “” below. You can use this section primarily for tone of voice and style as opposed to content. Make sure that all references to the self are in the first person singular, as I am the only photographer on my team. Please also ensure that there are no references to “our team” or “our photographer”. Instead, all writing should be coming directly from me.

"With over 30 years of experience in portrait photography and editing, I specialize in creating powerful, personalized images that help you see yourself in a whole new light. Whether you're a high school senior, a woman reclaiming her confidence, or a business owner ready to elevate your brand—I’m here to help you look and feel your absolute best in front of the camera.



My approach is rooted in Empowerment Photography—a movement that goes beyond surface-level beauty to celebrate your strength, story, and individuality. I work with women of all ages, shapes, and sizes to create portraits that inspire confidence and self-love, and I pride myself on creating an experience that’s comfortable, fun, and genuinely uplifting.



Every portrait session is about more than just photos—it’s about celebrating who you are, right now, with the people who love you most. Whether you’re stepping into a new season of life or simply want to capture this moment in time, I’m honored to be part of your journey."